Bernie Fratto's book,
"You can get Anywhere,
from Anywhere!" is due out shortly.
Below you will find
the introduction to the book and synopsis. It
personal, inspirational story of JT the Brick.
JT the Brick is heard
nightly on FoxSports Radio, as he is nationally syndicated on 300
radio stations around the country.
Catch Bernie live
every Monday night from the Hard Rock Hotel
and Casino, Las Vegas on Sports X Radio, KDWN 720am,
7:00-9:00 p.m. PST. Click
here to listen online.
“The mass of men
lead lives of quiet desperation”
-Henry David Thoreau
I’m a sucker for a great story.
Everybody likes great stories.
We love to hear them, and we love to
tell them. And, as former Speaker of the House Tip O’Neill used to
say, “If they have the added value of being true, that’s even
Recited properly, there’s always
something about the ‘story behind the story’ that arouses emotion
and inspires people to take action, doing things they never knew
they were capable of doing.
Here are a few simple examples:
Just about everyone loves Kentucky
Fried Chicken. However… were you aware that founder Harland Sanders
was 58-years old, despondent, and had faced over 1,000 rejections
before somebody tried his recipe?
Henry Ford is internationally famous.
But did you know he filed bankruptcy three times before the Model T
hit the road?
Everyone has heard of Disneyland.
Even so… did you know its creator Walt Disney was fired from his
first two jobs because his bosses said he had, ‘no creativity?’
Federal Express trucks pass by us
constantly on the road! Still, I bet you didn’t know that its
originator Fred Smith, was told by a college professor that his
dream to start a company which could ‘deliver mail overnight’ was a
bad idea and would never work?
All great people started out as very
But, they decided they would do
extraordinary things with their life that would add value to the
lives of others. And in doing so, they built their own brand and
developed products or services the masses could benefit from and
In turn, the lives of Americans, and
even beyond… would be enriched.
John ‘JT the Brick’ Tournour is one
of those people.
I got to know ‘JT the Brick’ many
years ago, and I was struck by his passion and determination to
deliver a product to his audience they would care about and enjoy.
But he also wanted to make sure he provided a vehicle for them in
which to participate and interact as well.
I was fascinated by his story. Yes,
he took the road less traveled to get to his current destination,
but along the way he left clues as to how he reached such successful
In doing so, he proved that it
doesn’t matter where you are today in your life regarding
profession, geography, or even age. You can get anywhere you desire
if you want it bad enough and you’re focused upon providing service
to other people.
Therein lies the story.
The narrative of John ‘JT the Brick’
Tournour is one of heart, determination, vision and perseverance. JT
might have taken the road less traveled to get to his current
plateau, but it only serves to remind us that the American dream is
alive and well.
‘JT the Brick’ is living proof.
JT’s story is the purest definition
of unique. But JT knows everyone’s story is unique. Every person has
the potential to be great, you just have to be willing to reach into
your heart to bring out the greatness. After that, the sky is the
‘JT the Brick is living proof.
JT’s story is also one of gratitude,
appreciation and thankfulness. Every step of the way JT recognizes
and pays tribute to all the good people that have influenced his
success. Starting with his family, JT’s childhood buddies, his
college cronies, his professional associates, and certainly his
listeners and callers, he is utterly sincere about making sure these
folks understand an important fact; They’ve all meant the world to
him and they have added significance to his life in countless ways.
There is one other aspect about JT
the Brick that is very noteworthy; He enjoys sharing private details
of his journey. He is equally passionate about helping others
succeed in their own personal lives, as everyone strives to find
their place in the world.
JT’s “Brick’s Six” offers distinctive
insights into the good habits he employed while working to boost his
career. These insights can easily be implemented by anyone who
desires to reach their true potential.
In JT’s case it just happened to be
about sports talk radio, but the lessons gleaned are transferrable
to all walks of life.
The message is simple; No matter
where you start, you can get where you want, in business and in
life… if you’re willing to build your reputation, your product, or
your foundation, ‘one brick at a time,’ by doing the little things
on a daily basis.
‘JT the Brick,’ is living proof.
Unquestionably, JT has proven in his
thoughts and in his actions, that in America you positively can,
‘Get anywhere, from anywhere!’